The Ability to Convey Meaning
Posted by Aleksandar M. Velkoski on March 29, 2009 under General Leadership, Leadership Development, Power & Influence | 
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Here at The Prime Leader, we’ve talked a lot about some of the more popular topics related to the study and practice of leadership. For this post, however, I’d like to focus on a more fundamental topic of leadership studies – communication and, more specifically, the ability to convey meaning. Although the ability to convey meaning is a major topic in the study of communications, those who study and practice leadership tend to neglect it (not because they don’t understand its importance, but because other topics tend to dominate the field – and, in many ways, rightfully so). Nevertheless, I find it key to continually revisit some of these more unique and less talked about aspects of leadership.
Most of us would agree that messages communicated by leadership need to be communicated effectively. Why? Well, because if messages are not communicated effectively, they can be completely lost. If messages are lost objectives will, without question, be botched. What can be more fundamentally devastating to an organization than botched objectives? Without the ability convey meaning, the leadership process is completely ineffective. If your organization (or team, or whatever it happens to be) is frequently failing to meet its objectives, and exceed expectations for that matter, revisit communication in the leadership process.
With that said, how do we, as leaders, properly convey meaning? We should:
- Make Messages Memorable
- One way to properly convey meaning is by making messages memorable. In order for a message to be memorable, it must have the ability to be summarized briefly. It should provide guidance regarding how individuals are expected to perform, what rules bind them, and what organizational and cultural norms apply.
- Communicate Consistently
- Another way to properly convey meaning is by communicating consistently. If you deliver a message to a subordinate and then change your mind (thus delivering a second message) – then maybe even a third - is it really possible to effectively convey meaning?
- Time Messages Appropriately
- Another way to properly convey meaning is by timing messages appropriately. An improperly timed message will undoubtedly be lost. A common rule is that key messages should be communicated either earlier-on within a discussion or late within a discussion (as those tend to be the freshest in the mind).
- Choose the Proper Communication Style
- Finally, in order to properly convey meaning one must deliver a message in the proper communication style. Some messages can be more influential if communicated in person. Other messages may be more effective in written form. Adjust your communication style according to your objective.
In conclusion, the ability to convey meaning is an important part of the leadership process. A leader that can communicate effectively, and that can convey meaning, is one that will be more successful and influential. The next time you intend to communicate an important message, take a step back and ask yourself: “am I about to communicate memorably, consistently, at the right time, and with the right communication style?” If you utilize these checks before you deliver a message, you will likely communicate effectively and properly convey meaning.
